The North Face

Latest Stories

Hiking

Is This Hiking?

Enough with plodding along a trail—time to put the wild back into hiking

Brian HigginsJune 28, 2026

Hiking

Time to Reinvent Hiking

Climb, play, float. Because there’s so much more to being outside than just putting one foot in front of the other.

Brian HigginsJune 28, 2026

Hiking

3 Ways to Put the Wild Back in Hiking

Go barefoot. Make art. Get wet. It’s never just a hike when you let things get a little feral.

Brian HigginsJuly 17, 2026

Adventure

Never Just a Hike

If you thought hiking was boring, you’ve been following the wrong trail

May 11, 2026

Apparel

The Iconic Puffy That Braved Everest—and Then Took Over Streetwear

Born as an expedition jacket in 1992, the Nuptse became one of the most unlikely—and enduring—icons in streetwear.

Graham AverillFebruary 4, 20262

Snow Sports

Why Kim Kardashian Teamed Up with... the North Face?

What happens when an iconic outdoor brand known for rugged expeditions teams up with a shapewear giant rooted in celebrity culture?

Jamie AranoffDecember 12, 2024

Training & Performance

How to Stay Warm—and Stay Out—This Winter

Embrace the elements with The North Face Summit Series™, an athlete-tested layering system built to perform the best when conditions are the worst

November 19, 2024

News

Ultrarunner Rod Farvard Is Going for Broke

Farvard is one of 17 athletes selected for the North Face’s Athlete Development Program. His mountain objectives, including this month’s Western States 100, have never been more ambitious.

Nicholas TrioloJune 12, 2023

Brands

Outdoor Industry Winner of the Month: September 2022

We're shouting out one company a month for outstanding business savvy

Steve LareseOctober 13, 2022

Brands

Eddie Bauer Just Launched a Used-Gear Program. Here Are Five More.

The used-resale trend is growing

Steve LareseAugust 19, 2022

Gear

How Our Favorite Brands Are Saving the World

Making a net-positive impact as a company selling stuff is hard. These businesses stand out for their design innovation, social and political action, and meaningful sustainability commitments.

Kassondra CloosJuly 28, 2022

Brands

Patent-Infringement Cases Against the North Face and Columbia Can Move Forward, Judge Rules

The materials company Cocona Labs has convinced a Colorado district court to reopen two separate IP suits it has pursued since 2016.

Andrew WeaverMarch 3, 2022

Trade Shows & Events

Patagonia, REI, The North Face, and Others Say They Won’t Attend Outdoor Retailer if It Moves to Utah

Citing Utah's record on public lands, dozens of outdoor brands released a statement today protesting Outdoor Retailer's potential move to Salt Lake City.

Andrew WeaverFebruary 14, 2022

Issues

VF Corporation to Impose COVID Vaccine Mandate

The parent company of The North Face, Smartwool, and Timberland will require all office-based U.S. office employees to be vaccinated by Jan. 1.

Andrew WeaverOctober 19, 2021

Brands

These Outdoor Brands Are Turning Customer Stories into Marketing Gold

Story-based marketing is hot right now. Three new campaigns from The North Face, Houdini, and Kari Traa show how outdoor companies are leaning into the trend.

Andrew WeaverOctober 12, 2021

Issues

How Tech Is Transforming the Outdoor Industry

Behind the scenes in the outdoor industry, technology is ever-present and increasingly powerful. Are you up to speed on the latest developments?

Outside Business JournalAugust 31, 2021

Issues

Athlete Sponsorship Programs Are Broken. Here’s How We Can Fix Them.

Today’s athlete sponsorships are rife with dangerous pressure, inequality, and unfair compensation. It’s time for things to change.

Corey BuhayAugust 30, 2021

Brands

A Closer Look at the PR Feud Between Liberty Oilfield and the North Face

When an oil company targeted The North Face with a tongue-in-cheek marketing campaign accusing the brand of hypocritical climate activism, it served as a reminder of the contentious—yet partially codependent—relationship between the outdoor and fossil fuel industries

Eric SmithJuly 12, 2021

Brands

The North Face Sunsets FutureLight Logo Following Legal Dispute

The artist Futura had filed a trademark infringement lawsuit against the brand earlier this year because he said the apparel technology’s logo resembled one of his atom designs

Eric SmithJuly 2, 2021

Trade Shows & Events

Summer Trade Shows: Who’s Attending Outdoor Retailer and the Big Gear Show?

As Outdoor Retailer and The Big Gear Show prepare for in-person events this summer, many in the industry are still debating whether to attend

Andrew WeaverMay 26, 2021

The North Face

Latest Stories

Is This Hiking?

Time to Reinvent Hiking

3 Ways to Put the Wild Back in Hiking

Never Just a Hike

The Iconic Puffy That Braved Everest—and Then Took Over Streetwear

Why Kim Kardashian Teamed Up with... the North Face?

How to Stay Warm—and Stay Out—This Winter

Ultrarunner Rod Farvard Is Going for Broke

Outdoor Industry Winner of the Month: September 2022

Eddie Bauer Just Launched a Used-Gear Program. Here Are Five More.

How Our Favorite Brands Are Saving the World

Patent-Infringement Cases Against the North Face and Columbia Can Move Forward, Judge Rules

Patagonia, REI, The North Face, and Others Say They Won’t Attend Outdoor Retailer if It Moves to Utah

VF Corporation to Impose COVID Vaccine Mandate

These Outdoor Brands Are Turning Customer Stories into Marketing Gold

How Tech Is Transforming the Outdoor Industry

Athlete Sponsorship Programs Are Broken. Here’s How We Can Fix Them.

A Closer Look at the PR Feud Between Liberty Oilfield and the North Face

The North Face Sunsets FutureLight Logo Following Legal Dispute

Summer Trade Shows: Who’s Attending Outdoor Retailer and the Big Gear Show?

Join Outside+